There are many ways you can make a short-form video to grow your business with the popularity of TikTok and its competitors like Reels(Meta) or Shorts(youtube). You can focus on just one or combine them with another video platform to achieve great results and increase your reach with the audience that any of these platforms can offer. For example, TikTok offers numerous features, from live videos to branded effects. But if you want to stand out in a crowd, you’ll need to produce content worthy of the TikTok name. In other words, you’ll need to think like a TikTok user and make your posts attractive. This can be achieved by posting quality content, incorporating the appropriate branded effects, and optimizing your posts using the right hashtags. Here, we will name some strategies to boost your TikTok video’s exposure, leading to millions of views and shares.

Short-form video domination

Short-form videos are a great way to engage with your audience and expand your online presence. These videos are especially relevant if you are a brand looking to attract younger audiences. 

While incorporating short-form videos into your marketing plan has plenty of benefits, it’s important to remember that there are more effective ways to get your message across. In fact, it’s often the case that user-generated content (UGC) is a better fit.

The most efficient way to create a short-form video is to live stream an event or announcement. This type of short-form video can be just as entertaining as a traditional video, but it also allows you to take advantage of the power of social media to spread your word.

A short-form video can be used in several ways, including promoting existing products, launching new features, and providing behind-the-scenes content. It’s also an ideal way to generate excitement about a future event.

Another way to leverage short-form videos is to showcase the best of your company. This can include product tutorials, demonstrations, and the employee life. For example, American Trucks has multiple videos detailing pickup parts and accessories.

One of the most impressive things about short-form videos is their ability to go viral. Using a tool like Vidyard’s graph, you can see that a video that’s only five minutes long can gain thousands of views in just a day.

While there are many factors to consider when putting together a short-form video, the most important thing is to keep your messaging simple. A complex subject may be challenging to understand, but a video with a concise, enticing message is sure to get your followers’ attention.

Influencer marketing

Influencer marketing on TikTok helps you build social proof, create trust and increase your audience. This is done by partnering with active influencers. These people have large audiences and are highly sought after. In addition, they can help you promote your brand or service with their unique style.

The TikTok Creator Marketplace is a tool within the platform that allows you to search for and contact influencers. Brands can choose from over 14,000 influencers in 17 countries.

There are many ways to go about a campaign, but most involve partnering with influencers and creating videos. Some of the best campaigns have achieved impressive numbers on TikTok. For example, a sponsored content campaign for Coppertone’s Glow product received 15.1 million views.

The first step in running an effective influencer marketing campaign on TikTok is to set goals and KPIs. You will need to know the demographic of your target audience. If you are trying to sell to Gen Z, you must ensure that your products are appealing.

The second step involves selecting the right influencers for your brand. A good choice is a lesser-known micro-influencer who can connect with your target audience more personally.

In addition to choosing the right influencers, it is essential to make an impact on their followers. Therefore, your message needs to be clear and transparent and explain the purpose of your campaign.

You will need to determine how much your chosen influencers charge for their work. In addition, you may need to pay an exclusivity fee, which could significantly impact your final costs.

Working with a trusted TikTok influencer marketing expert can save you time and money. It also can help you score big wins and reach an entirely new audience.

SEO

TikTok is a social media platform that can promote your business. However, before posting content, you need to know your target audience’s wants. This can help you to gain a competitive advantage and grow your business.

 TikTok can connect you with customers and drive traffic to your website. But it’s not a surefire strategy. You must adapt your content to the ever-changing trends and ensure that your videos are consistent.

Before you post your content, you need to research your competitors. First, find out what keywords and phrases they use to market their products. Then, identify their strengths and weaknesses, so you can compete.

Optimizing your video for SEO is also important. TikTok has an algorithm that prioritizes specific hashtags and videos. It also reads the text in your video. So including your keywords in the first few seconds of the video is critical.

Another tip is to use hashtags that are relevant to your target market. For example, if you are trying to sell a product to moms, consider using the hashtag #momtok.

 Additionally, mention your website’s content in the video to increase traffic. You can boost conversions if you get viewers to comment on your video.

While working on your TikTok marketing, you should learn how to optimize your content for search engines. It’s free and great to get the word out about your business. In addition, TikTok offers some great analytics tools to help you understand your audience better.

TF-IDF optimization(Term Frequency-Inverse Document Frequency)

We may get technical here, but Using TF-IDF optimization for TikTok can help you reach new audiences and expand your audience base. Using a TF-IDF analysis tool can help you determine missing keywords and topics and can give you a list of semantically related words that you can use to optimize your content.

TF-IDF is a vital part of some search algorithms. This algorithm compares a keyword phrase to its frequency in a document. The higher the number of times the word appears, the higher the TF-IDF value.

A higher TF-IDF rate is not necessarily good. It can mean that the content is only focused on search engines. However, it can also indicate that the content does not provide real value. Therefore, adding a slight variation to the copy can still be beneficial.

A dedicated TF-IDF tool can also help you analyze an extensive list of terms and give you a detailed TF-IDF score. Dedicated TF-IDF tools can perform multiple analysis steps, including calculating keyword statistics and providing yes/no recommendations.

Using a TF-IDF tool can save you a lot of time. For example, TF-IDF reports can be generated automatically, and a TF-IDF score analysis tool can quickly check your videos for excessive keywords.

Using a TF-IDF report can also help you identify content gaps. These gaps can range from missing subjects in a document to adding paragraphs to a blog post or video transcriptions. Finding these gaps is one of the best ways to optimize content. You can also re-optimize existing content to fill in these gaps.

Analytics

You can reap the rewards of an engaged audience and a growing customer base with the proper analytics and tools. 

While users create short video clips to post online or share with friends. The platform keeps users’ attention with a constant stream of new video clips. Using analytics to promote your videos can significantly grow your brand’s following and increase your exposure in the video-sharing community. 

 By tracking the most popular times for your posts, you’ll be able to maximize engagement. It’s also good to track which videos are the most popular. You can use a social scheduling tool to automate your posting schedule for a more streamlined approach and use this information to shape future content, thereby creating a viral video.

Similarly, you’ll want to do a bit of competitor research. Check out what your competitors are doing and find out what the best practices are. Creating a marketing strategy that aligns with your overall business objectives is the key to success. Whether launching a new campaign or revamping your current one, you’ll need to be armed with the right approach, tips, and tricks to reach your goals.